Predictive Analytics. The Power to Predict Who Will Click, Buy, Lie, or Die
Mesmerizing fascinating… —The Seattle Post-Intelligencer «The Freakonomics of big data.» —Stein Kretsinger, founding executive of Advertising.
com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating – surprisingly accessible – introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming.
It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power.
The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true.
The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you\'ll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.
Brand Personality: What\'s yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It\'s the number one thing that unpopular brands have figured out—learn how to build yours.
Brand Advocacy: It knows no scale and your fans don\'t care how big.
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